Fashion & Music: Longchamp & Jungle

Longchamp SS15_Jungle Busy Earnin

Fashion and Music are closed worlds. When music meets fashion, pearls come to light.
As did by Vivienne Westwood and Malcom McLaren during 70’s. Their ability to synthesise clothing and music shaped the 1970s UK punk scene and contributed to create the big wave of Punk dominated by Sex Pistols.
Culture, social schemes, sociological approach drive the words of UndercoverRockLife’ project and collaborations with other trend setters.
This way, intent of this section is to explore twins and turns of fashion & music system as a long lasting pairing and make a breach into for putting in light unique mixture among asrtists.
Guest, and first collabotration of this article is Alessia Foglia of Nothing To Amend – benchmark of Italian indipendent fashion culture – that made me a big “gift” being part of From Music To Style section.

According to Alessia, the new SS15 Longchamp campaign mix up – in a perfect way – fashion and music. She said to URL: “For the third season, Alexa Chung is the face of the new SS15 Longchamp campaign. A choice that has emerged naturally because of the personality of the young it-girl. “She is a woman naturally chic, that has style and for her fashion is a reality,” said Marie-Sabine Leclercq, International Director of Communications at Longchamp. “She is the perfect embodiment of the femme Longchamp with a look that captures the attention and makes images extraordinarily powerful.” The shooting took place on the roof terrace of MAMO, Centre d’art de la Cité Radieuse of Marsiglia. The mood has a visual graphic approach and the use of color symbolize the optimism as main Longchamp’s theme. The campaign is also a movie: realized by Jean-François Julian, the video reveals a space full of color and the soundtrack “Busy earnin” by Jungle has been a perfect choice to emphasize the mood of this collection.” Read full article.

In 2013, Tom McFarland e Josh Lloyd-Watson (J and T) formed Jungle proposing a unique version of midtempo 1970s-style funk and put an aesthetic emphasis on the global sound. This and’s unique identity of realizing songs as ensamble of forms and colors have gave to J and T the chance to extend the sound, literally, and to create a visual representation that perfectly match with the elements and the space by Buren and with Longchamp’s stylish mark.
Aligned with a wide artistic direction, Jungle are not only a simple band, they developed as “collective” by working with different artists across diverse disciplines. This way, Jungle can’t be anything different than the perfect music element to match Longchamp’s proposal.

Check the making-of video of Longchamp SS15 campaign and enjoy Jungle track Busy earnin here bleow.

From your Undercover Agent

 

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